Fighting back: The power of a besieged brand

first_imgIf there was ever a time when credit unions and their brands have felt besieged, 2020 is it. It seems as if we are surrounded on all sides by challenges, setbacks, confusion and disarray. In many ways, that is an accurate depiction of the situation. However, there is another way to look at it.A quote attributed to legendary United States Marine Chesty Puller comes to mind. In a message sent during the Korean War Battle of Chosin Reservoir in December 1950, Puller reportedly said:“They are in front of us, they are behind us and we are flanked on both sides by an enemy that outnumbers us. They can’t get away from us now!”That’s certainly a bold and brave statement from someone facing such seemingly insurmountable odds. Enemy troops in front, enemy troops behind, enemy troops on all sides. Outnumbered and the odds stacked against you. Bad news served with a heaping helping of more bad news. Sound familiar?While credit unions aren’t surrounded by literal enemy military forces, they are certainly besieged by powerful challenges. A global pandemic. Financial and economic turmoil and uncertainty. A tumultuous election year and all the regulatory challenges that might loom. Profits down, delinquencies up, all while trying to maintain their hard-fought and rightfully-earned reputation as the financial champion of the common citizen. While you may not be able to control these forces surrounding your credit union, you can, like Chesty Puller, decide how you react to them. Instead of curling up into a ball and wishing this would all just go away, take the more realistic and proactive approach of “they can’t get away from us now!”What are the potential positives in this roiling sea of negatives? Consider the following: Credit unions are being forced to look at the world in new ways. With this perspective, the collective kick in the pants our industry is taking provides an opportunity for growth and development that might never have presented itself before. You probably can’t do things the way they’ve always been done (a classic knee-jerk response to change) because many of the “old ways” are on pause at best and obliterated at worst. The current crisis is a reminder that nothing is permanent and nothing can be taken for granted. British author L.P. Hatley observed “The past is a foreign country; they do things differently there.” Great unthought ideas are not merely the stuff of idle talk, they now propel innovation and evolution. Use these times as an opportunity to view the world and your credit union’s place in it in ways of which you never dreamt before. A marketing assessment is a powerful tool that can help your credit union take stock of what works, what doesn’t, and what can help you grow in the future. Credit union members faced with new crises have new needs. Guess what? You have the unique and powerful opportunity (and obligation) to step up, address those new needs and solidify your brand as the hero in your members’ financial narrative. New needs means new member journeys. Journey mapping your members’ experience is a great way to clearly define what being a member of your credit union looks, sounds, and feels like, from an ever-evolving consumer perspective. Credit unions can now leverage technology in amazing new ways. The pandemic rapidly shifted many members away from in-person interaction to using more digital and remote tools. The rapid rise in use of mobile banking, text and video chat and ITMs are prime examples. From a cost and efficiency perspective, credit unions tried for years to attract members to these tools. Now, members flock to them. As long as your credit union understands that behind every great technology there must be great people and a great brand experience, technology during these times can guide you towards an even more dynamic and interactive relationship with members. There’s no doubt times are tough and no guarantee they will magically get better in the immediate future. History shows that, time and again, amazing new businesses and business models are born from the most difficult eras. If your credit union has a positive attitude, open to change and innovation, even while surrounded on all sides by challenges, you can still win the battle. Go get ‘em! 2SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Mark Arnold Mark Arnold is an acclaimed speaker, brand expert and strategic planner helping businesses such as credit unions and banks achieve their goals with strategic marketing insights and energized training. Mark … Web: www.markarnold.com Detailslast_img read more

Tropical Storm Warning for Dominica has been discontinued

first_imgLocalNews Tropical Storm Warning for Dominica has been discontinued by: – September 10, 2011 Share Tweet 14 Views   no discussions At 8am, the tropical storm warning for Dominica has been discontinued as the center of Tropical Storm Maria moves northeast of Dominica over open water. Maria continues to lose organization.At 8 am, the center of Tropical Storm Maria was located near latitude 16.9 north…longitude 61.2 west or about 50 miles north east of Guadeloupe. Maria is moving toward the northwest near 15 mph and this motion is expected to continue today. On the forecast track…the center of Maria and its associated weather is expected to move over the Leeward islands by later today with rainbands southeast of Maria expected to affect the island by later today. Maximum sustained winds have decreased to near 40 mph with higher gusts.Tropical-storm-force winds extend outward up to 175 miles mainly to the northeast of the center. Models are forecasting Maria to remain a Tropical Storm as it moves across the northern section of the island chain. Tropical storm warnings remain in effect for the islands north of Dominica, through to Puerto Rico.Sea swells are a major concern and are expected to peak up to 5.0 metres mainly across the northern and eastern coast of the island. All users of the sea and residents in coastal areas, especially on the northern and eastern coastlines are advised to take all the necessary precautions.We will continue to monitor the progress of this system and keep you updated.Dominica Meteorological Servicecenter_img Sharing is caring! Share Sharelast_img read more

Drivers in five IMCA divisions chase PRO prizes

first_imgBOONVILLE, Ind. – PRO Shocks rewards the on-track accomplishments of drivers in five IMCA divisions again this season.Product certificates valued at $300, $200 and $100 go to top three eligible drivers in the two regions for IMCA Sunoco Stock Cars and IMCA Sunoco Hobby Stocks, and in final national standings for Karl Chevrolet Northern SportMods and Scoggin-Dickey Parts Center Southern SportMods.The IMCA Eagle Motorsports RaceSaver Sprint Car national champion earns a set of four PRO shocks. Located in Boonville, Ind., Pro begins its sixth year as an IMCA marketing partner. Sprint Car awards were new in 2014.Stock Car, Hobby Stock and SportMod drivers are required to compete with four PRO Shocks, display two PRO Shocks decals on their race car and complete and return a signup form to the IMCA home office by Aug. 1. Product certificates will be presented during the national awards banquet in November or mailed beginning the following week from the IMCA home office. Information about PRO Shocks is available at the afcodynapro.com website, on Facebook or by calling 855 682-4404. “Having options for our racers is important with our contingency sign up programs, and the PRO brand is a great option for racers in these divisions,” IMCA Marketing Director Kevin Yoder said. “If you are competing with PRO shocks I encourage you to return the contingency sign-up form included in your drivers packet so we don’t leave any prizes unclaimed at the end of the year.”last_img read more

Beat the Peak Alert Day for SEI REMC

first_imgOsgood, IN— Southeastern Indiana REMC has announced a Beat the Peak Alert for today for their customers.  They are asking consumers to please conserve energy today, specifically between the hours of 5 pm to 8 pm this evening. Tips to help conserve energy include increasing your thermostat temperature, closing blinds, shades, or curtains, and turning off unneeded lights.last_img

NPFL: Rangers name new coach after Akwa Starlet humiliation

first_imgRelatedPosts Rangers postpone resumption Ahead 2020/21 season: LMC fixes date for Club Licensing application Breaking: NFF adopts PPG, sets new date for league kick off The Rangers International of Enugu has named former national team assistant coach, Sylvanus Okpala, as new coach after firing the entire technical crew of the team led by Coach Benedict Ugwu. The Rangers team suffered an embarrassing loss to Akwa Starlets of Uyo in Enugu on Sunday. This was announced immediately after the match, which saw Rangers, who were 13th on the Nigeria Professional Football League table before the match, slump to a two nil loss at the Nnamdi Azikiwe Stadium. A lacklustre performance from the 2016 league champions saw Akwa Starlets race into a two goal lead in the first half. Rangers’ second half performance only proved that the team was lacking in confidence and direction as the Uyo team kept pilling pressure on the Flying Antelopes. The defeat, which is the Rangers’ third straight loss in the league, came as a huge shock to fans at the stadium as it has condemned the team to relegation battle.Tags: Akwa Starlets FCNigeria Professional Football LeagueRangers International FClast_img read more

ICC World Cup When and where to watch ICC Cricket World Cup 2019 Opening Ceremony

first_img For all the Latest Sports News News, ICC World Cup News, Download News Nation Android and iOS Mobile Apps. ICC remained hopeful that the party-like opening ceremony will not only attract more audience but also act as a booster for the popularity of the tournament. The ceremony is also going to stage a live cricket match between the former player and some current cricketers – depending on who attends. The night promises to be an exciting adventure and provide a perfect opening for the World Cup 2019.When to Watch Opening Ceremony of Cricket World Cup 2019? Know Date, Time & Venue Details:The opening ceremony of ICC Cricket World Cup 2019 will be held on May 29, 2019 (Wednesday). The ceremony will begin at 09:30 pm IST (Indian Standard Time), 04:00 GMT and 05:00 pm BST (British Standard Time). The opening ceremony will be held at The Mall, which is located near the Buckingham Palace in Central London.ICC Cricket World Cup 2019 Opening Ceremony Live Streaming, Live Telecast Online & Live Updates:Star Sports holds the broadcast rights of Cricket World Cup 2019 in India. It will also provide the live telecast of World Cup opening ceremony. The live telecast of the opening ceremony will be available on Star Sports 1 and 2. The live streaming of the opening ceremony will be available on Hotstar. In England, Sky Sports have broadcasting rights. BBC will be providing the live updates. New Delhi: The ICC Cricket World Cup 2019 is set to be launched today with a lavishing opening ceremony at The Mall, a famous road city of London. The ceremony will be hosted by England’s former all-rounder Andrew Flintoff and comedian Paddy McGuinness. The mega event will be attended by about 4,000 people. Meanwhile, if you’re on Indian Standard Time, then you can watch the Opening ceremony here.In what promises to be the most celebrated ceremony in cricket’s history, the fans will be treated to live sport, music and amusement for the entire duration of the ceremony. “It will be the most celebrated start to a Cricket World Cup ever,” the International Cricket Council (ICC) had earlier said in a press release. Although the participating teams will not be attending the ceremony, many former players and celebrities will be present to help kick-start the competition.At least one former player and a celebrity icon from each of the 10 participating teams are expected to be present at the ceremony. According to a report from The Times, England will be represented by Kevin Pietersen and Chris Hughes.last_img read more

Former USC trustee urges involvement, strong values

first_imgFormer USC Trustee and businessman Alex Cappello urged student involvement and emphasized the importance of reputation Tuesday at an event in the Ronald Tutor Campus Center.Life advice · “Your integrity is the most valuable asset you have,” said former USC Trustee Alex Cappello at an event Tuesday. – Alex Rose | Daily TrojanCappello gave students advice on how to succeed and best use their time at USC during “How to Maximize Your Potential,” an event sponsored by the Trojan Scholars Society.Cappello graduated from USC’s Marshall School of Business in the ’70s and has worked at several large companies, including The Cheesecake Factory, Inc., California Republic Bank, Geothermal Resources Intl. and Koo Koo Roo, Inc.  He now works solely for his own company, Cappello Capital Corp., an investment bank that does business in more than 50  countries with offices in 11 cities.Cappello has also served as president of the USC Alumni Association.Throughout the presentation Cappello stressed integrity as the most important quality one can possess.“Your integrity is the most valuable asset you can have. … If you lose your integrity, you lose your reputation, you have lost everything forever,” Cappello said.After asking all students in the audience to introduce themselves with their name, grade, major, hometown and professional goals, Cappello spoke about his own time at USC.Cappello ran track at USC, but stopped at his doctor’s recommendation and threw himself into other activities. In addition to advising businesses on investments and advising students on how to present themselves to employers, Cappello was Interfraternity Council President.“Every service group I could be a part of, I did,” Cappello said.He also advised students to remember that the purpose of college is academic growth.“I loved my social life in college, but that’s not why I was here, I was here to learn,” Cappello said.Though his journey has not been the easiest, in part due to a degenerative spine disease that leaves him constantly in pain, Cappello urged students to appreciate life.“I want to kiss my two daughters and my wife every morning, I want to breathe fresh air, I want to feel sunshine on my face,” Cappello said. “I’m so grateful for life.”The event was exclusively for members of the Trojan Scholars Society — students who are the recipients of Mork, Trustee and Presidential scholarships. About 40 students of all grades and majors attended the presentation.Jerry Ting, president of the Trojan Scholars Society who helped plan the event, said the choice of Cappello was unconventional for the group.“Traditionally our scholarship society has been very diverse in its events that it puts on, but this year we’re focusing very specifically on trying to bring professional speakers and offering professional advice,” Ting said.Kiersten Stanley, a freshman majoring in writing for screen and television, found Cappello to be a compelling speaker.“This was a really good event for the Trojan Scholars Society to host … Mr. Cappello’s advice about meeting people and branching outside of your comfort zone is very useful,” Stanley said.Vivian Rotenstein, a freshman majoring in cognitive science, said the event was informative for students, regardless of what subjects they are studying in the classroom.“Even though I’m not a business major [and business is what] this particular speaker devoted his life to, I think he provided a lot of life lessons and really good insight,” Rotenstein said.last_img read more

Women’s basketball: Badgers’ poor showing leaves room for improvement

first_imgWisconsin women’s basketball is lacking in some fundamental areas.The Badgers conceded 12 offensive rebounds to Michigan State and scored only 12 points during the second quarter of their Jan. 31 game. Michigan State outshot the Badgers 26-12 in the timeframe, allowing them to build to a 45-29 lead by halftime and a gap too large for Wisconsin to recover.Wisconsin head coach Bobbie Kelsey attributed the second quarter slip-up to defensive breakdowns and a great effort on offense by the Spartans.“There’s a lot of offensive firepower on their side,” Kelsey said. “We may have had a defensive breakdown here and there, but I thought we had some good looks. The difference is you just have to make those little shots right around the basket.”Michigan State’s Aerial Powers was a large contributing factor to the Spartans’ offensive firepower. Wisconsin was unable to hold her in check as she went on to score 30 points that night.Seniors Nicole Bauman and Dakota Whyte were the only two Badgers to score in double figures and both agreed that an abysmal second quarter set them up for failure.“I think we got good looks, we just have to finish,” Whyte said. “There’s nothing really more that I can say. The ball has to go in the basket.”Though the Badgers were not victorious, they played in great company.Sunday’s game was the annual Think Pink game in support of breast cancer awareness. All players sported pink on their jerseys and the Kohl Center had its largest crowd for women’s basketball this season with 9,436 attendees, creating a memorable atmosphere.The Badgers’ performance, however, was anything but.With an overall record of 6-14, Wisconsin has an uphill battle ahead of them.They are currently riding a six-game losing streak, but are optimistic they will break it against Ohio State Thursday.“We won’t hang our heads, we will get some of these games,” Kelsey said.last_img read more

Usain Bolt Receives IAAF President’s Award in Monaco

first_imgUsain Bolt presented with the IAAF President’s Award in Athletics. Sprint legend Usain Bolt was awarded the President’s Award on Friday at the IAAF awards In Monaco. Bolt, who earlier this year retired from track and field athletics, was recognized for his outstanding performances and contributions to the sport over the past decade. During his illustrious career Bolt won four gold medals at the 2008, 20012 and 2016 Olympics, and ruled as World Champion in the 100 and 200 meters.High jumper Mutaz Essa Barshim of Qatar and heptathlete Nafissatou Thiam of Belgium were named the IAAF’s world athletes of the year, after each won world titles in London this year.The 26-year-old Barshim completed an undefeated season across 11 competitions and won the Diamond League title. He became the first high jumper in history to leap 2.40 meters or higher in five successive years.The 23-year-old Thiam opened the year by taking the European indoor pentathlon title then she climbed to third on the heptathlon all-time list with a performance of 7,013 points at a meeting in Gotzis, Austria, in May.“I’m particularly excited by the young generation of talent which so dramatically came of age on the world stage in 2017. Athletics looks forward to a strong and exciting future safe in your hands,” said IAAF president Sebastian Coe.The President’s Award given to eight-time Olympic gold Bolt, who retired after taking bronze in the 100 meters at worlds, “recognizes and honors great service to athletics.”last_img read more

Late rally comes up short in Angels’ loss to White Sox

first_imgAndrelton Simmons made the mistake in the sixth inning, just after he poked the Angels’ first hit of the game up the middle. As David Fletcher hustled into third, drawing a throw from center field, Simmons thought he could get to second.By the time he realized he couldn’t make it, he was too far from first and got tagged out on a relay from third baseman Yolmer Sanchez to first baseman José Abreu.Making matters even worse, it ended the inning before Mike Trout had a chance to bat with two runners on.“You try to push the envelope,” Simmons said. “When it rains it pours.”Down 2-0 at the time, the Angels then gave up two more runs before they finally mounted another rally in the eighth. PreviousLos Angeles Angels right fielder Kole Calhoun tries to catch a foul ball hit by Chicago White Sox’s Jose Abreu as fans reach in during the fifth inning of a baseball game Tuesday, July 24, 2018, in Anaheim, Calif. Abreu was safe on the play. (AP Photo/Mark J. Terrill)Los Angeles Angels relief pitcher Felix Pena throws to the plate during the first inning of a baseball game against the Chicago White Sox Tuesday, July 24, 2018, in Anaheim, Calif. (AP Photo/Mark J. Terrill)Chicago White Sox starting pitcher Carlos Rodon throws to the plate during the first inning of a baseball game against the Los Angeles Angels Tuesday, July 24, 2018, in Anaheim, Calif. (AP Photo/Mark J. Terrill) SoundThe gallery will resume insecondsLos Angeles Angels’ Mike Trout, left, steals second as Chicago White Sox second baseman Yoan Moncada reaches for a high throw from home during the XX inning of a baseball game Tuesday, July 24, 2018, in Anaheim, Calif. (AP Photo/Mark J. Terrill)Los Angeles Angels left fielder Justin Upton makes a catch on a ball hit by Chicago White Sox’s Jose Abreu during the first inning of a baseball game Tuesday, July 24, 2018, in Anaheim, Calif. (AP Photo/Mark J. Terrill)Chicago White Sox’s Yoan Moncada, right, scores on a sacrifice by Avisail Garcia as Los Angeles Angels catcher Martin Maldonado goes after as errant throw during the third inning of a baseball game Tuesday, July 24, 2018, in Anaheim, Calif. (AP Photo/Mark J. Terrill)Chicago White Sox’s Tim Anderson is congratulated by teammates after scoring when Jose Abreu was walked with the bases loaded during the third inning of a baseball game against the Los Angeles Angels Tuesday, July 24, 2018, in Anaheim, Calif. (AP Photo/Mark J. Terrill)Los Angeles Angels shortstop Andrelton Simmons attempts to throw out Chicago White Sox’s Yoan Moncada at first during the third inning of a baseball game Tuesday, July 24, 2018, in Anaheim, Calif. Moncada was safe at first on the play. (AP Photo/Mark J. Terrill)Los Angeles Angels’ Shohei Ohtani, of Japan, watches from the dugout with teammates during the first inning of a baseball game against the Chicago White Sox Tuesday, July 24, 2018, in Anaheim, Calif. (AP Photo/Mark J. Terrill)Chicago White Sox’s Avisail Garcia is tagged out at home by Los Angeles Angels catcher Martin Maldonado as he tries to score on a fielder’s choice by Matt Davidson during the sixth inning of a baseball game Tuesday, July 24, 2018, in Anaheim, Calif. (AP Photo/Mark J. Terrill)Chicago White Sox’s Matt Davidson breaks his bat as he hits into a fielder’s choice during the sixth inning of a baseball game against the Los Angeles Angels Tuesday, July 24, 2018, in Anaheim, Calif. (AP Photo/Mark J. Terrill)Los Angeles Angels right fielder Kole Calhoun tries to catch a foul ball hit by Chicago White Sox’s Jose Abreu as fans reach in during the fifth inning of a baseball game Tuesday, July 24, 2018, in Anaheim, Calif. Abreu was safe on the play. (AP Photo/Mark J. Terrill)Los Angeles Angels relief pitcher Felix Pena throws to the plate during the first inning of a baseball game against the Chicago White Sox Tuesday, July 24, 2018, in Anaheim, Calif. (AP Photo/Mark J. Terrill)NextShow Caption1 of 11Los Angeles Angels relief pitcher Felix Pena throws to the plate during the first inning of a baseball game against the Chicago White Sox Tuesday, July 24, 2018, in Anaheim, Calif. (AP Photo/Mark J. Terrill)ExpandANAHEIM — The Angels 4-2 loss to the Chicago White Sox on Tuesday night showed two sides of a struggling offense.For much of the night, they looked lifeless and flat as one hitter after another turned and jogged back to the dugout.And then, when they finally had the beginning of a rally, over-aggressive baserunning cost them that too.“You see that crop up from time to time when you aren’t swinging the bats the way you can,” Manager Mike Scioscia said. “You try to force things. And unfortunately you get into some situations where there are some bad outs. That’s baseball. No one feels worse than Simba about that play.” This time they did manage two runs, one on a Fletcher RBI double and one on Trout’s bases-loaded walk. Justin Upton left the bases loaded with a popup. Simmons, who was hit in the hand by a pitch in that inning, said afterward that he’ll be OK to play on Wednesday.In the ninth, Ian Kinsler’s single was all they could manage against closer Joakim Soria.The Angels ended up losing their second in a row to the White Sox (36-64). The Angels (50-52) fell two games under .500 for the first time all year. They have lost five of their past six, mostly because of a struggling offense.Although they’ve had trouble with Cy Young winners like Clayton Kershaw, Justin Verlander and Dallas Keuchel in that stretch, on Tuesday they looked helpless against Carlos Rodon.The Angels have the fourth-worst average in the majors against lefties, a continuing issue that defies explanation considering how many right-handed hitters they have.“The guy threw a really good game,” Kinsler said. “He had us chasing his slider down and in to the right-handers a lot. I think we were all doing it.”Although they went quietly for most of the night, it wasn’t for lack of effort, Kinsler said.“Anytime you aren’t swinging the bats well, it looks like there’s no effort,” he said. “That’s just baseball. There’s nothing happening so it looks like you’re not trying, but that’s not the case. We worked hard. We got ourselves back in the game. We gave ourselves opportunities late to try to tie that game up.”While the offense did little, Felix Peña gave the Angels a chance by allowing just two runs in six innings.He gave up both runs in the third. With one out and a runner at second, he allowed an infield hit to Yoan Moncada and then he walked Sanchez and Abreu, forcing in a run. Another run scored on a sacrifice fly.Peña got through the next three innings without allowing a run, the first time he’d finished six innings. The 84 pitches were a new high, after six big league starts.“I thought Felix Peña did a great job,” Scioscia said. “He only missed with a couple spots. Outside of the walks in the third inning, for the most part he had the ball on the fringes. It was down. He had good movement. He used his breaking ball and changeup well and got through six innings.”As a starter, Peña has a 2.73 ERA, with 32 strikeouts in 29-2/3 innings.Peña has continued to cement his role as a competent major league starting pitcher, which is an accomplishment considering the Angels got him in hopes that he could be a multi-inning reliever.Injuries forced him into the rotation, and now there doesn’t appear to be anyone waiting to take his job for at least a month, when they may get back Shohei Ohtani or Matt Shoemaker.“I think he’s starting to get into that starter mentality better,” Scioscia said before the game. “It’s a little different when you always pitched out of the bullpen. There is a lot on his plate getting, an opportunity to get in the rotation for the first time. But I think he has got a lot of confidence. He goes out there and makes his pitches. He’s been pitching really good baseball for us.”center_img Newsroom GuidelinesNews TipsContact UsReport an Errorlast_img read more