smart marketers will understand that traditional marketing is reducing the effectiveness of the appeal, then there must be a better way to replace it. Thought leaders and marketing experts from around the world come to the conclusion that content marketing is not just the future.
if you are not familiar with the content marketing, then you will come to the right place.
what is content marketing
Pu Liz summed up the six effective content marketing definition, here is a simple version:
content marketing is to create and deliver valuable and compelling content to attract business, marketing process of actual or potential target customers, the purpose is to make the customer can bring profit for business operations.
in short, not to sell your product or service, you need to pass some of the information can make users smarter. If the essence of the content strategy is our values, then as a business, the relevant valuable information to the buyer, they will eventually give us feedback will be business and loyalty.
do I have to learn this form of marketing,
yes! Smart marketers will understand that traditional marketing is reducing the effective appeal, then there must be a better way to replace it. Thought leaders and marketing experts from around the world, including Seth Godin and hundreds of top marketing experts concluded that content marketing is not just the future, it is also now.
on content marketing, we need to have the following video, to understand the history of its development:
content marketing development history
for the following text version
1895, John Deal start customer magazine "hard"
was founded in 1895, with 12 languages for different countries,
is distributed to about 1500000 farmers per month.
1900, the Michelin Co launched the "Michelin guide"
a 400 page guide, cover for its iconic red,
can assist the driver to properly maintain the vehicle and find a comfortable home.
1904, Jell-O (LE) jelly recipe
The sales volume of the
free release company contributed more than that