Chongqing small noodles franchise failure case analysis

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open a noodle shop is now a lot of people preferred investment venture, but when it comes to noodle shop, people can find it now Chongqing small noodles to join the market very popular recently, the gate shop is all over the city. But even if such a popular franchise brand projects, there are also cases of failure. So what is the reason for some of the Chongqing small noodle business failure?

1, lack of prior planning. Choose Chongqing small noodles to join the shop is that the industry threshold is low, the risk of small pressure, fast cash return. Because of this illusion, when we let down the business, resulting in the lack of planning, consumer groups, cash cycle, estimated turnover assessment, when the risk comes, be taken by surprise.

2, lack of understanding of the industry. Due to the Chongqing small noodles to join the market research system does not lead to confusion, appear in the mode of operation. Our consumer groups, migrant workers are, they have three requirements: Chongqing small noodles franchise business area of 90 square meters to be spacious (we only have 40 square meters), Chongqing small noodles varieties of at least 20 (us less than 18); Chongqing small noodles to eat. These basic demands are ignored by us.

3, positioning is not clear. We first do Chongqing small noodles and Hot and Sour Rice Noodles, the effect is not obvious after Hot pot noodle broth and rice, and later launched stone fish and 60 noodle. Positioning is not clear, to consumers a great illusion. Diversification has also caused the power to disperse, the quality of dishes can not be effectively improved.

4, location problem. The location is the key to Chongqing small noodles shop, a reference index for the position: the existing consumer groups and potential consumer groups, the contract period. We consider the location, long enough, then the factory relocation, causing passenger dropped, this is the biggest mishap.

5, property management is not in place. In the Chongqing small noodles to join the shop industry, cook is one of the most important jobs. At first we hired an experienced chef, and a certain percentage of the bonus as an additional reward to stimulate their initiative. However, due to procurement and other aspects of our control, the chef gradually slack. But after he left his business very seriously, and control the cost and cooking. Because property management is not in place, dampened the enthusiasm of the chef and the impact of benefits.

6, partner issues. The three partners are very hard very hard, but in the planning, management, marketing, no one can fully competent. In addition to these guys to slow the character, I as a leader, not fully arouse their enthusiasm in the process, when the business problems failed to improve. Venture partner is very important, not to have the idea to start a business together.

venture that there is a risk, even in a sunrise industry catering business, there are also risks. At present, China’s catering industry is recommended

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