not only purchase guideLocation of
: vip depth discount price for each commodity are not the same with the original price of goods, retail outlets in all price have a discount, and discounts are usually quite large.
brand selection: from brand selection, vip for each brand has a cooperative audit mechanism, not all brands and brand cooperation, cooperation should have a certain audience in the society. Data show that in 2016, vip co branded 5000, vip since the line since the cooperation of the brand has accumulated 20000.
A lot of
vip authentic sale model, selected brands can guarantee the quality of goods, deep discounts can obtain a specific customer base, Limited buying can make shopping more fun. Yang Donghao in a quarterly earnings communications conference, said, "many consumers reflect vip’s sale model, shopping fun."."
error two: Amoy website:
one, "three carriages" of the only product electricity supplier
limit buying: fixed goods fixed with other electricity suppliers are different, vip to keep at 10 in the morning, 8 at night on new products, each new shelf time is generally in 3-5 days, and then off the shelf.
A misunderstanding: the
2. self-employed: Yang Donghao said, in addition to home appliances and some furniture, vip turnover of more than 95% of the business is self-employed. In the procurement of goods, vip formed a group of 1600 fashion buyers, while the 10 countries and regions in the world with branches.
from the market has been in the past 5 years, vip CFO Yang Donghao in the first quarter earnings analysis meeting that the future depends on the development of vip’s three carriages, respectively, is the only product supplier, the only product logistics and financial product. Now, let’s analyze these three aspects. What does vip rely on to support future growth?
recently, vip announced 2017 first quarter earnings, earnings showed a quarter of vip’s revenue of 15 billion 950 million yuan, net profit of 551 million 900 thousand yuan, 18 consecutive quarters of profit. In Ali, Jingdong under the camouflage, this achievement is commendable.
Amoy site should be a guide, what is the guide? Is the guide, even by focusing on the product features, tips, evaluation, rather than a simple commodity list, but now a lot of Amoy open web site to see just full page pictures and product sales prices, characteristics of this product in the performance the use of the skills to attract and impress consumers, arouse their desire to buy the content is not, I feel this is a total misunderstanding in most of the current washing station. A long-term Amoy owners should not be merely a website builder, it is a specialized in a product of experts and consumer advisor, through their own professional knowledge to guide and influence consumer buying behavior, which effectively influence consumer behavior of such station to consumers in this field. Can the web surfers’ desire to buy into actual purchase behavior, the website in order to generate revenue.
error three: choose the standard guest website promotion object:
1. genuine sale: from the entire electricity supplier model, the sale has become one of China’s three major mainstream electricity supplier model. Compared with Ali’s big and all, Jingdong’s special and fast compared to vip’s sale model, the main features reflected in: select brands, depth discounts, Limited buying three aspects.
on the Taobao system and Amoy Amoy promotion money demonstration effect, more and more people to join the guest team, in many ways of promotion, website promotion into many guest preferred guest sites such as bamboo shoots after a spring rain like appearance, but in a large number of guest website but few distinct the characteristics and promotion mode is more clear, commodity list, 1000 station side, it is very difficult to impress the buyers, is not to mention the guide effect effectively. As a guest of the station, I wish to talk about several misunderstandings of the current website and guest location in their views, hoping to play a role.
, but we found that unlike other electricity supplier purchasing – payment – sales, self financing, self operating, vip’s own performance is responsible for the operation of the goods, in terms of commodity warehousing has more features.
electricity supplier business is vip’s main business, mainly showing three characteristics: genuine sale, self-employed, female led.
guest website is by the promotion of commodity and in accordance with the actual transaction price and the seller promised Taobao percentage commission, Amoy in.
station ready-made program to do, and now do some program station Amoy style is similar and similar, this is not only a similar page style is similar, and the promotion of commodity pattern is similar, is a copy of Taobao’s page style and layout, or directly use the guest system channel promotion now, this leads to a lot of station similarity, 1000 station side, not only the common personality, now many guest website is a small Taobao, this station will be attractive to buyers? Are similar to Taobao people why go through your station to buy Taobao, rather than directly to the Taobao bought, so this station is very difficult with viscosity. In view of this situation, my advice is to promote the main guest website should be special, specialize in, not to engage in large, small and specialized, owners should be an expert to go to the station to promote their own identity with goods, "store" instead of going to the grocery store.
large into the big model: before the product line, the goods sent to vip warehouse, and then on-line sales began, after the sale period, commodity shelves
website, Amoy, miscellaneous: